We’re the Whitmore family — and fashion has always been part of our story.
After raising three children and working most of her life, Margaret realized most fashion brands no longer spoke to women her age. So she created one that does — for herself, her daughters, and women everywhere. Style has always been about more than clothes. It’s about confidence. Presence. Feeling like yourself again.
We created The Whitmore Wardrobe to celebrate women who have lived, loved, worked, raised families, built careers, and gathered a lifetime of stories — women 45+ who the fashion world forgot to include.
This season, we launched the Whitmore Legacy Sale — a tribute to the women who came before us, and the women we are still becoming.
Every order helps us grow a brand made for real women — with comfort, elegance, and timeless style at the heart of everything we design and curate.
Because you didn’t stop evolving at 40.
And neither did your style.
Welcome to the Whitmore Wardrobe.
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Timeless style for women who never stopped becoming.
At The Whitmore Wardrobe, we create beautifully comfortable, elegant fashion for real women 50+. Clothing that celebrates confidence, experience, and the life you’ve lived — with styles made to feel as good as they look.
Style is something you carry with you through every chapter of your life.